Instantly Personalizing Mobile Apps - Cutting Through Chaos - by Kevin Benedict
Smartphones, laptops, PCs and in-store visits have made path-to-purchase journeys very complex and confusing for online retailers to recognize and support.
View ArticleIt's Time for Technology to Disappear
In 2015, technology reached the tipping point for me, it moved from the efficient column, to the inefficient column, from a pro to a con, from a help to a hindrance.
View ArticleTime, Space and Speed - Mobile vs. Static Apps
Most of today?s technology was designed and developed for static, stationary environments. Even today, in a mobile world, mobile apps are most often developed based on assumed static endpoints. Why is...
View ArticleHumans vs. Technology - Digital Intrusions
In a world filled with millions of instances of hyper-stimulating digital content - thinking, learning and the development of intellectual assets suffer. In a recent article I authored titled It?s Time...
View ArticleThe Role of Sensors, Real-Time BI, Big Data and Personalization in Mobile...
I just completed a video that accompanies my latest research on mobile consumer behaviors, and the strategies retailers must implement. If you design, develop or deploy customer facing apps, this...
View ArticleMobile and IoT Technologies are Inside the Curve of Human Time
We humans have a finite speed at which we can think, analyze and make decisions. We can only focus on a small set of data before we are overwhelmed. When important decisions must be made, our brains...
View ArticleAmbiguity and Digital Transformation
We will never have complete and perfect information, or a full understanding. We are bound to operate in an environment of ambiguity, meaning unclear, uncertain and difficult to comprehend. We have a...
View ArticleMobile App Tactics and Digital Marketing Strategies
Mobile apps and data collection go hand in glove. Mobile devices are powerful sensor platforms that are never more than 2 meters away from their owners 24 hours a day.
View ArticleDigital Transformation and Mobility - Macro-Forces and Timing
Economies are changing. Industries are changing. Markets are changing. Consumers are changing and shopping differently. As competitive advantages evolve into market standards, areas of competition move.
View ArticleCompeting in Digital Transformation and Mobility
The C suite must understand the battle they are fighting before they can develop and implement a winning digital transformation strategy. The commercial battlefield is data, and the effectiveness and...
View ArticleDigital Transformation - A Revolution in Precision Through IoT, Analytics and...
Sensors allow us to digitally monitor our physical world, and take real-time action on the data from afar.
View ArticleDigital Transformation and its Role in Mobility and Competition
I don?t think we take competition serious enough. I don?t think we fully understand how important digital transformation is, and the far-reaching economic implications of not competing effectively.
View ArticleThe Advantages of an Advantage in Digital Transformation
Those that lead are able to collect and analyze data that followers can?t. Think about the first climber to reach the top of the mountain, they have a new and different view slower followers don?t. If...
View ArticleA Doctrine for Digital Transformation
In my 30-years in the high tech industry I have often heard the business maxim, ?Develop a business strategy first, and then find the technology to support it.? This well-worn business doctrine, I have...
View ArticleDigital Transformation Requires Agility and Energy Measurement
There is a perception gap between what digital transformation laggards, and digital transformation leaders believe is possible. I am working on a new research report and one of the clear findings is...
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